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Roll-Off:

While a normal tire is designed to deform in shape either from leaning the bike during maneuvering or cornering, the tire can be deformed to such a point where the likelihood of it separating from the rim is possible. This unintended separation of the tire from the rim is known as "roll-off" and is catastrophic to the rider because of the sudden loss of traction and control.

Anti-Roll Off (Pat. Pending)

Specially shaped material incorporated onto the internal side of the tire's lower sidewall allows the tire to compress normally under load, but beyond a certain threshold act as "bumpers" to prevent further compression - further compression that can cause the tire to roll off the rim.